What to Do When Leads Decrease During the Holidays
During the month of December, many businesses slow down their operations in preparation for the holiday season. However, this does not mean that they cannot continue finding potential clients. In fact, generating leads during the holidays is a great strategy for development. When opportunities decrease due to the holidays, there are a number of ways to look for leads that will most likely convert into clients in the future.
Visiting Potential Clients
December, against all odds, can be an ideal month to put into action exploratory strategies. Visiting prospects and bringing holiday gifts is always a nice gesture. If the client is present at the time of the visit, it is more likely that they will take the time to meet with you than at any other time of the year.
Focusing on Helping Them Reach Their 2024 Targets
Most clients will not commit to a major purchase or project before or during the holidays, and that is understandable. Most matters slow down around the end of the year in most businesses, so it is better to focus on how to help them for the following year.
Every company has annual goals. The new year is a great opportunity for any business to try something different, to expand, or to work toward new goals. Therefore, it is important to highlight how a particular product or service would support those goals to start the new year off on the right foot.
Prioritize the Most Qualified Leads
During the holiday season, there are likely to be fewer hands on deck as prospective clients decrease. Offices may be closed, and entire sales teams may be on vacation, that is why it is a great moment to review the CRM database and determine which leads are most qualified. Which ones are most likely to convert and are further down the sales funnel? By prioritizing them during the holiday season, you can make the most of your time and resources.
Schedule Appointments for January
Scheduling appointments is an important effort. Sometimes it significantly reduces the amount of time you can spend with customers, which inevitably reduces revenue.
By scheduling appointments in December for the following month, prospects will be ready to buy what they need for the new year. This is why meetings for January need to be scheduled ahead of time.
Contacting potential clients during the holiday season is complicated, thus, an online programming tool that allows contacts to choose an appointment date when they are back in the office could be greatly beneficial.
Read also: Post-Pandemic landscape: What happens with e-commerce?
Keep Your Social Media Active
This is key to your marketing efforts during the holidays, but try to keep it subtle. Potential clients are more engaged with their social networks during the holidays, but the last thing they want to see are more ads.
It is a wonderful moment to create valuable educational content for the target audience. The goal is to keep a high interaction during the holidays.
A lot of companies make the mistake to completely “shut down” their social media presence, and they do not read messages or answer comments. This is a wasted opportunity to establish relationships with new clients, which competitors could take advantage of.
Capitalize on the Competition’s Decreased Presence
This brings us to our last point. When prospective clients decrease due to the holiday season, slowing down or pausing marketing campaigns sounds logical, and it is likely that competitors will do so.
Being the only company that is active during the holiday season has advantages and disadvantages, but it is always a good idea to fill in the gaps left by competitors. Capitalizing on the diminished presence of a competitor might take your company to the top.
At Advance Real Estate we have a wide range of properties ready for companies to move or to expand into Mexico in 2024.
Information sources:
- https://www.klagroup.com/7-tips-for-successful-prospecting-during-the-holidays/
- https://www.inceptresults.com/blog/our-top-5-tips-to-maintain-lead-generation-during-the-holidays
- https://gtmnow.com/holiday-prospecting-tips/
- https://www.wordstream.com/blog/ws/2023/10/10/holiday-ppc-advertising-lead-gen
- https://bant.io/blog/sales/holiday-lead-generation/
